The full name of FBA is Fulfillment by Amazon, which is a logistics service provided by Amazon in the United States. This is a sales method provided to facilitate sellers on Meiya. Sellers store their products directly in Meiya’s Fulfillment Center order fulfillment center. Once a customer places an order, the center will directly package and deliver the goods, and the center will also be responsible for after-sales service!
Advantages of FBA:
1. Save time and energy: Sellers do not need to worry about logistics issues and can devote more time and energy to product optimization and marketing.
2. Improve Listing ranking: Products using FBA may be more likely to get buy boxes on the Amazon platform, increasing exposure and sales opportunities.
3. Global warehousing network: FBA’s warehouses are distributed around the world, allowing goods to cover different regions more quickly, while also having an intelligent warehousing management system.
4. Fast delivery service: FBA provides fast delivery service with guaranteed timeliness, and the warehouse is usually close to airports and terminals, which speeds up the logistics process of goods.
5. Amazon professional customer service: Sellers can enjoy 24/7 service support from Amazon’s professional customer service, which can help solve problems and provide support.
6. Amazon resolves negative review disputes: Amazon will be responsible for resolving negative review disputes caused by logistics, reducing the seller’s responsibility.
7. Fee reduction and exemption: For products with a unit price of more than 300 USD, you can enjoy FBA logistics fee reduction.
Disadvantages of FBA:
1. Higher fees: FBA fees include fulfillment fees, warehousing fees, settlement fees and order processing fees. Compared with other logistics methods, the fees are higher.
2. Restricted access to inventory: Since the inventory is stored in Amazon’s distribution center, sellers are subject to certain restrictions on the use of products.
3. No-head-leg customs clearance service: FBA warehouse does not provide customs clearance services for sellers’ first-leg products, and sellers need to handle it themselves.
4. Strict packaging requirements: Amazon has strict packaging requirements for warehousing products. If they do not meet the standards, it may cause scanning problems and even fail to be warehousing.
5. Return address restrictions: FBA only supports returns to domestic addresses, limiting the return management of international sellers.
6. Buyer advantage: Amazon favors buyers when handling returns. It is relatively difficult for sellers to protect their own rights and interests, and the risk of returns is higher.
Post time: Jan-15-2024